Broadband In The News

Nowism

"Consumers' ingrained* lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.

*In the end, just like all our other trends, NOWISM represents a case of consumers jumping on something the moment they actually can. So, the need is never new, the new ways to fulfil it are."